日期：2024 年 4 月 18 日 |圣阿加塔·博洛涅塞/米兰
米兰设计周上展出的 12 套独家版
圣阿加塔·博洛涅塞/米兰，2024 年 4 月 18 日– 兰博基尼汽车在意大利著名的米兰设计周上推出了 Huracán Sterrato 的限量版“All Terrain”Ad Personam 特别系列。这 12 辆汽车拥有由兰博基尼 Ad Personam 工作室与 Centro Stile 联合开发的专属涂装，其灵感来自于 Huracán Sterrato 特别擅长的四种不同地形：雪地、沙地、另类赛道和干旱的土质。沙漠。
在兰博基尼汽车公司董事长兼首席执行官 Stephan Winkelmann 的主持下，全地形版本在米兰的 Segheria of Tanja Solci 向 200 多位嘉宾进行了全球首发——该场地被选为因其修复愿景而被称为“Object d’Art”的框架场地。专门设计的环境，展现特别系列的挑衅性和独特个性。受到大自然破坏性倾向的启发，每辆车都以岩石、沙漠和森林等特定环境为背景，其涂装受到影响。
“Huracán Sterrato 从推出那一刻起就颠覆了超级跑车的格局，” Stephan Winkelmann 说道。“全地形 Sterrato 彰显其独特的多层次个性，既是超级跑车，又是新道路的探索者。就像大自然一样，Sterrato 不能被限制，总能找到一种方法来开辟创新路线。”
四个 Sterrato 版本均采用由兰博基尼 Ad Personam 工作室设计的哑光迷彩涂装方案：反映了 Sterrato 擅长的自然环境，全地形版本采用了其灵感来源的风景颜色。 NEVE（雪）呈现出苔原精致的冰冷色调； SABBIA（沙子）具有温暖沙漠和绿色仙人掌的中性色调，让人想起沙丘和绿洲。 BOSCO（绿色轨道）让人想起森林小径的树木、苔藓和树叶，而 TERRA（砾石）则让人想起沼泽环境中温暖的地面和沙子以及强烈日落下的干旱景观。独特的外观采用亚光黑色车顶和上发动机盖，以及车顶纵梁和横杆。汽车的下部也被涂成哑光黑色，下带采用了四个版本专用的强调色，并由 Morus 19 英寸哑光黑色锻造轮圈、互补的卡钳颜色和附加灯衬托。补充性的内部 Ad Personam 规格采用深色镀铬和带有 Alcantara 的碳斜纹布、激光 Sterrato 专用图形以及表示特别版的 Ad Personam 铭牌，同时让人想起外部涂装。
“All-Terrain Sterrato 是真正的兰博基尼，其动态能力以及通过提供意想不到的方式带来惊喜，”设计总监 Mitja Borkert 说道。 “我们的 Centro Stile 与 Ad Personam 部门共同开发了 Sterrato 概念，强调了 Sterrato 多方面性格和才能的不同维度，并真正强调了其驾驶乐趣、无处不在的个性。”
在晚间活动中，该车在舞台上亮相，唤起了自然和冒险的力量。当晚，一位意大利艺术家现场创作了一幅巨大的错视画，描绘了揭幕汽车的完美场景。
为此，著名的“Da Vittorio”厨师 Enrico Cerea 设计的米其林星级意大利美食体验提供了受冰雪凉爽、沙漠炎热和森林茂密植被启发的菜肴，并进一步来自米兰顶级 DJ 的娱乐表演。与会者探索了受兰博基尼超级跑车启发的 3T 自行车以及 Culti 香水，并在研讨会上展示了意大利设计公司 Tod’s（均为兰博基尼汽车的授权合作伙伴）手工制作的标志性 Gommino 乐福鞋。
这 12 辆汽车已销往美国和拉丁美洲 (ALA)、欧洲、中东和非洲 (EMEA)、亚太地区和澳大利亚 (APAC) 三个主要商业地区的选定客户，总产量为 1499 辆。交付将于 2023 年开始。每个 EMEA 以及其他地区都将收到 4 辆独特的特殊系列汽车，这些汽车将是其所在国家/地区独一无二的。
“Sterrato 概念从首次亮相的那一刻起就证明了自己，不仅获得了奖项、媒体和客户的赞誉，而且获得了巨大的商业成功，所有单位立即售空，”首席商务和营销兼官 Federico Foschini 说道。“通过 Ad Personam 工作室展示兰博基尼个性化能力的限量系列是我们商业模式的重要组成部分，米兰设计周是展示该胶囊版本的完美论坛。”
Sterrato 的 5.2 升 V10 发动机可在 6,500 rpm 时提供 610 CV 的最大功率输出和 560 Nm 的扭矩，搭配 7 速双离合变速箱和带后机械自锁差速器的电子控制全轮驱动。其更宽的轮距和更高的行驶高度有助于最大限度地发挥超级跑车在公路上和远离停机坪时的驾驶乐趣。它专为在松软路面上提供最佳性能而设计，可在 3.4 秒内从 0 加速到 100 公里/小时（62 英里/小时），最高时速可达 260 公里/小时（160 英里/小时）。
The Lamborghini Huracán Sterrato All-Terrain Ad Personam special series
Exclusive edition of 12 units presented at Milan Design Week
Sant’Agata Bolognese/Milan, 18 April 2024 – Automobili Lamborghini presents a limited edition ‘All Terrain’ Ad Personam special series of the Huracán Sterrato at Italy’s prestigious Milan Design Week. The 12 cars, with exclusive liveries developed by Lamborghini’s Ad Personam studio in conjunction with its Centro Stile, are inspired by four different terrains to which the Huracán Sterrato especially lends its talents: snow, sand, off-beat tracks, and the earthiness of arid deserts.
Presented by Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini, the All-Terrain versions made their world premiere to over 200 guests at Segheria of Tanja Solci, Milan – the chosen frame venue known as Object d’Art for her restauration vision – with a specially-created setting in which to present the provocative and particular personalities of the special series. Inspired by the disruptive tendencies of nature, each car is seen against a backdrop of the specific environment by which its livery is influenced such as rocks, desert and forests.
“The Huracán Sterrato disrupted the super sports car landscape from the moment of its launch,” said Stephan Winkelmann. “The All-Terrain Sterrato celebrates its distinctive, multi-layer personality, always as much a super sports car as an explorer of new roads. Like nature, the Sterrato cannot be confined and will always find a way to carve innovative routes.”
Each of the four Sterrato versions features a matt camouflage paint scheme created by Lamborghini’s Ad Personam studio: reflecting the natural environments in which the Sterrato excels, the All-Terrain editions adopt the colors of the landscapes from which they take their inspiration. NEVE (snow) takes the sophisticated ice-cool hues of the tundra; SABBIA (sand) features the neutral tones of warm desert and green cacti, evocative of dunes and oases. The BOSCO (green track) evokes the trees, mosses and leaves of forest paths, while the TERRA (gravel) recalls the warm ground and sands of moorland environments and arid landscapes under powerful sunsets. The unique exteriors are finished with roof and upper bonnet cover in matt black, together with roof rails and cross bars. The lower part of the car is also painted matt black with a lower band in an accent color dedicated to each of the four versions, set off by Morus 19” matt black forged rims, complementary caliper colors and additional lights. Complementary internal Ad Personam specifications feature dark chrome and carbon twill with Alcantara, lasered Sterrato dedicated graphics and an Ad Personam plate denoting the special edition while recalling the external livery.
“The All-Terrain Sterrato is a true Lamborghini in its dynamic abilities and the way it surprises by delivering the unexpected,”, says Design Director Mitja Borkert. “The Sterrato concept developed by our Centro Stile has been elevated together with our Ad Personam department to emphasize the different dimensions of the Sterrato’s multi-faceted character and talents, and truly emphasizes its fun-to-drive, go-anywhere personality.”
Presented during the evening event, the car was unveiled on stage in a display that evoked the power of nature and adventure. A giant Trompe L’Oeil depicting the perfect setting for the unveiled car, was created live during the evening by an Italian artist.
For the occasion the Michelin-starred Italian culinary experience designed by chef Enrico Cerea from the famous “Da Vittorio”, has offered dishes inspired by the cool of snow and ice, the heat of the desert and the lush vegetation of the forest, with further entertainment from a top Milanese DJ. Attendees explored the 3T bicycle inspired by Lamborghini super sports cars, as well as Culti fragrances, and a workshop demonstrating the artisanal creation of the iconic Gommino loafer by Italian design house Tod’s, all licensee partners of Automobili Lamborghini.
The 12 cars are already sold to selected clients in the three main commercial areas of USA and Latin America (ALA), Europe, Middle East and Africa (EMEA), Asia Pacific and Australia (APAC) within the total production volume of 1499 for which deliveries commenced in 2023. Each EMEA, as well as the other areas, will receive the 4 unique special series cars that will be the unique ones in their countries.
“The Sterrato concept proved itself from the moment it was first unveiled, endorsed not only by awards won, media and customers acclaim, but from its resounding commercial success with all units immediately sold out,” said Chief Commercial and Marketing and Officer, Federico Foschini. “Limited series that demonstrate Lamborghini’s competence in personalization through our Ad Personam studio are an important part of our business model, with Milan Design Week the perfect forum to present this capsule edition.”
The Sterrato’s 5.2-liter V10 engine delivers a maximum power output of 610 CV and 560 Nm of torque at 6,500 rpm, combined with 7-speed dual-clutch transmission and electronically controlled all-wheel drive with rear mechanical self-locking differential. Its wider tracks and increased ride height help maximize the super sports car’s fun-to-drive personality on both road and away from the tarmac. Designed to offer optimum performance on loose surfaces, it accelerates from 0 to 100 km/h (62 mph) in 3.4 seconds and reaches a top speed of 260 km/h (160 mph).
