2024年8月1日
宝马集团董事会主席奥利弗·齐普策在电话会议上发表的截至 2024 年 6 月 30 日的半年报告
女士们,先生们,
这几天,多家汽车厂商发布了半年业绩,从这些数字就可以看出,我们的行业分化非常严重。
基本原则对所有人都一样——这更清楚地表明了不同的战略方法在当前环境下的表现。所有广泛多元化的人都在获益。
前六个月的表现凸显了我们自己的雄心壮志:面对逆风,我们可以利用我们在市场上的竞争优势。
2024年上半年,宝马集团交付量与上年同期持平。我们的核心宝马品牌正在蓬勃发展。
在财务业绩方面,我们也持续保持高盈利。
过去连续十个季度,我们汽车部门的息税前利润率一直保持在8%至10%的战略目标范围内,甚至更高。
集团息税前利润率为 10.9%,再次超过了我们 10% 的战略目标。
最重要的是,我们的全电动汽车以及宝马和宝马 M 品牌中价格较高的高端车型仍然需求旺盛。
我们认为,电动汽车将继续成为未来的核心驱动技术和我们的主要增长动力。
我们很早就预见到了这一发展趋势,因此我们拥有当今市场上最全面、最具吸引力的电动汽车产品组合之一。我们已经在几乎每个与我们相关的细分市场中推出了至少一种纯电动汽车车型。
这种广泛的产品为我们在纯电动汽车领域的持续动态增长奠定了基础——即使在当前更具挑战性的市场环境中也是如此。
从绝对值来看,宝马在全球所有原始设备制造商中电动汽车销量位居第三。
当我们回顾今年上半年的增长率时,我们在推动电动汽车发展方面所取得的令人印象深刻的表现就更加清晰了。
宝马品牌凭借34%的增长率,在全球各大相关品牌中位居第一。
以客户最喜爱的宝马 X1 和我们的豪华轿车新款宝马 7 系为例:对于这两款车,五分之一的客户已经选择了全电动 iX1* 或 i7* 车型。
2024 年上半年,我们的全电动运动型轿跑车
BMW i4* 仍然是我们系列中最畅销的电动汽车——再次实现两位数的增长。
我多次强调,不经过深思熟虑就盲目跟风并不是一个策略。情绪化和紧张情绪从来都不是好的顾问。
我们的战略以事实、经验和对当前形势的持续、现实评估为基础。事实证明,这一战略十分有效,尤其是在动荡时期。
根植于这一战略的技术驱动方法使我们具有韧性并确保了我们的市场成功。
凭借我们全球协调、高度灵活的生产网络,我们能够比其他人更好地应对需求波动。
供应链管理对于成功越来越重要。
我们已建立流程,以尽早识别供应商网络中的风险。这使我们能够在风险成为问题之前采取行动。我们最近没有受到任何重大影响。
这也确保我们能够根据需要响应不同地区客户偏好的差异——无论是内燃机汽车、插电式混合动力汽车还是纯电动汽车。
因此,多年来我们一直超越欧盟的二氧化碳要求。
有一点是明确的:对气候保护最有影响力的贡献是我们今天所能做出的:换句话说,我们今天(而不是未来某个时候)所能节省的每一吨二氧化碳都很重要。
这还需要尽可能快速、广泛地要求和推广使用低二氧化碳燃料,如电子燃料、E 25 或 HVO100。
这些燃料可以立即改善欧盟现有2.5亿多辆汽车的碳足迹。
然而,目前,我们认为,在 2035 年起禁止内燃机的辩论中,电燃料很有可能被当作政治工具。
目前有许多迹象表明,欧盟委员会正在寻求一个虚假的解决方案,即通过表面上向电子燃料开放来放宽对内燃机的禁令。
然而,如果政府不采取措施加速低二氧化碳燃料的推广并使其使用切实可行,这将是对内燃机的故意后门禁令。
我们始终认为,全面禁止内燃机技术是错误的。我们还公开承诺将使用高效发动机和插电式混合动力技术,例如新款 BMW X3 所采用的技术。
作为混合动力版本,高容量 X3 可实现城市交通以外地区的零排放高端出行。
新款 X3 将于第四季度上市——首先在美国和欧洲。
大家都知道我们的 X 车型有多受欢迎。去年,目前的 X3 是我们整个 BMW 产品系列中最畅销的车型。
当全电动 NEUE KLASSE 于 2025 年底在我们专门建造的德布勒森工厂投入生产时,它将首先推出 X 车型。随后不久,慕尼黑工厂将推出一款运动型轿车。
通过 NEUE KLASSE,我们的目标是再次扩大我们的技术领先地位。尽管条件十分艰苦,但准备工作正在全力进行,并按计划进行。
我们的技术集群使我们能够在整个车辆组合中快速部署 NEUE KLASSE 的技术 – 将其提升到一个全新的水平,无论驱动技术如何。
掌握这种程度的集成并高效执行是一项非常复杂的任务。这正是决定我们行业未来竞争力的地方。
这就是为什么我们继续专注于优化所有技术之间的交互——为所有客户创造整体移动体验。
我们的自动驾驶功能很好地体现了我们的技术优势。
几周前,我们向市场推出了一项全球首创产品:我们是第一家在德国新 7 系中提供 2 级和 3 级驾驶辅助系统组合的汽车制造商。
我们已经在美国、加拿大和其他国家获得了多款 BMW 车型的 2+ 级认证,这也是我们的技术让我们脱颖而出的又一个领域。我们将通过 NEUE KLASSE 巩固这一领先地位。
女士们,先生们,
汽车行业是全球经济的主要推动力,这使其日益成为地缘政治利益的焦点。
问题范围包括美国、中国和欧盟主要经济领域的监管日益严格以及保护主义措施。
我们看到了全球对原材料和战略关键技术(如高压电池和半导体)以及人工智能应用进步的竞争。
每个地区和国家都在寻求保护自己的经济利益。这还包括对整个汽车价值链(包括供应链)进行本地化。
在宝马集团,我们始终致力于开放市场,反对惩罚性关税等人为壁垒。
欧盟最近实施的额外进口关税将把我们带入死胡同,并且最终不会提高欧洲制造商的竞争力。
相反,欧盟对中国纯电动汽车征收的关税反而惩罚了宝马集团等欧洲制造商——因为他们也在中国生产面向欧洲市场的汽车。
额外的关税也限制了欧洲消费者对电动汽车的选择,因此可能减缓交通运输行业的脱碳进程。
有措施就会有反措施。我们不要忘记,欧洲绿色协议的实施也严重依赖来自中国的原材料和技术。
女士们,先生们,
宝马集团无法完全摆脱当前市场和地缘政治的发展。然而,凭借我们长期而灵活的战略,我们能够掌控局势。
随着情况的变化,我们可以快速、有效地适应。
我们认为没有必要采取仓促行动或进行根本性的方针调整。
未来我们将继续走自己的路。这意味着,有时我们会做不同的事情——但始终是出于信念,而不仅仅是出于原则。
这让我们能够长期保持强大和成功。
事实是:汽车行业未来仍将是一个增长行业——我们打算确保宝马集团尤其从中受益。
谢谢。
二氧化碳排放和消耗。
BMW iX1 eDrive20:能耗 15.4 kWh/100 km(WLTP); CO2排放量:0克/公里(WLTP); CO2 A 级; Elektrische Reichweite:474 公里(WLTP);范围:150 kW (204 PS)
BMW iX1 xDrive30:能耗 16.9 kWh/100 km(WLTP); CO2排放量:0克/公里(WLTP); CO2 A 级; Elektrische Reichweite:439 公里(WLTP);范围:230 kW (313 PS)
BMW i7 eDrive50:能耗 19.2 kWh/100 km(WLTP); CO2排放量:0克/公里(WLTP); CO2 A 级; Elektrische Reichweite:610 公里(WLTP);范围:335 kW(455 PS)
BMW i4 eDrive35:能耗 15.4 kWh/100 km(WLTP); CO2排放量:0克/公里(WLTP); CO2 A 级; Elektrische Reichweite:493 公里(WLTP);范围:210 kW(286 PS)
BMW i4 eDrive40 Gran Coupé:能耗 19.1 kWh/100 km(WLTP);二氧化碳排放量:0 g/km(WLTP);二氧化碳等级 A
Statement Oliver Zipse, Chairman of the Board of Management of BMW AG, Conference Call Half-Year Report to 30 June 2024
01.08.2024
Statement Oliver Zipse, Chairman of the Board of Management of BMW AG, Conference Call Half-Year Report to 30 June 2024
Ladies and Gentlemen,
In the past few days, several automotive manufacturers have released their half-year results: A glance at the numbers shows just how differentiated our industry is.
The basic principles are the same for everyone – which reveals even more clearly how different strategic approaches are performing in the current environment. All those who are broadly diversified are reaping the benefits.
Our own ambitions are underlined by the first six months: In the face of headwinds, we can capitalise on our competitive strength in the market.
In the first half of 2024, BMW Group deliveries were at the same high level as the previous year. Our core BMW brand is growing.
In terms of financial performance, we also deliver consistently high profitability.
For the past ten consecutive quarters, our EBIT margin in the Automotive Segment has been within our strategic target range of eight to ten percent, or higher.
At 10.9 percent, the Group EBT margin once again outperformed our strategic target of 10 percent.
Above all, our all-electric vehicles and models in the higher-priced upper segments of our BMW and BMW M brands remain in very high demand.
In our view, e-mobility will continue to be the core drive technology of the future and our primary growth driver.
We anticipated this development early – which is why we have one of the most comprehensive and attractive EV portfolios in the marketplace today. We already offer at least one BEV model in nearly every segment that is relevant for us.
This wide-ranging offering lays the foundation for our continued dynamic growth in BEVs – even in the current more challenging market environment.
In absolute terms, BMW comes in a strong third in electric vehicle sales among all OEMs worldwide.
Our impressive performance in ramping up electromobility becomes even clearer when we look at the rate of growth in the first half of the year.
With growth of 34 percent, the BMW brand is number one worldwide among all relevant major players.
Take the example of the BMW X1, a customer favourite, and our luxury sedan, the new BMW 7 Series: In the case of both vehicles, one in five customers is already opting for the all-electric iX1* or i7* variant.
In the first half of 2024, our fully-electric sport coupé, the
BMW i4*, remained our line-up’s best-selling electric vehicle – once again posting double-digit growth.
I have emphasised many times that following the hype without careful consideration is not a strategy. Emotionality and nervousness have never been good counsellors.
Our strategy is grounded in facts, experience and a continuous, realistic assessment of the current situation. It has proven robust – especially in turbulent times.
The approach to drive technologies rooted in this strategy makes us resilient and secures our market success.
With our globally aligned, highly flexible production network, we are capable of responding to fluctuations in demand better than others.
Supply chain management is increasingly critical to success.
We have established processes to identify risks in our supplier network at an early stage. This enables us to take action before a risk becomes an issue. We have not had any major impact recently.
This also ensures that we can respond to regional differences in customer preferences as needed – whether for cars with internal combustion engines, plug-in hybrids or BEVs.
As a result, we have consistently outperformed EU CO2 requirements for years.
One thing is clear: The most impactful contributions to climate protection are those we can make today: In other words, every tonne of CO2 we can save today – not sometime in the future – counts.
This also entails demanding and promoting the use of low-CO2 fuels like e-fuels, E 25 or HVO100 – as quickly and as widely as possible.
These fuels could immediately improve the carbon footprint of the existing fleet of more than 250 million vehicles in the European Union.
At the moment, however, we see a significant risk of eFuels being politically instrumentalised in the debate about the ban on combustion engines from 2035.
There are currently many indications that the EU Commission is striving for a bogus solution in which the ban on combustion engines is relaxed simply by ostensibly opening up to eFuels.
However, if it then does nothing to accelerate the ramp-up of low-CO2 fuels and make their use practicable, this would be a deliberate ban on combustion engines through the back door.
We continue to believe that a categorical ban on combustion technology is wrong. And we are also publicly committed to our highly efficient engines and plug-in hybrid technology, such as that used in our new BMW X3.
As a hybrid version, the high-volume X3 enables locally emission-free premium mobility well beyond city traffic.
The new X3 will be released onto the market in the fourth quarter – initially in the US and Europe.
You all know how popular our X models are. Last year, the current X3 was the best-selling model across our entire BMW product range.
When the all-electric NEUE KLASSE ramps up at our specially-built plant in Debrecen in late 2025, it will initially launch with an X model. This will be followed soon afterwards by a sporty sedan from Plant Munich.
With the NEUE KLASSE, our aim is to once again expand our technology leadership. Preparations are in full swing and progressing according to plan – despite the challenging conditions.
Our technology clusters allow us to quickly deploy the technologies of the NEUE KLASSE across our entire vehicle portfolio – elevating it to a whole new level, regardless of the drive technology.
Mastering this degree of integration and executing it efficiently are highly complex tasks. This is precisely where future competitiveness will be decided in our industry.
It is why we continue to focus on optimising interaction between all technologies – creating a holistic mobility experience for all our customers.
Our automated driving functions provide a good example of our technological edge.
A few weeks ago, we released a world first onto the market: We are the first automotive manufacturer to offer the combination of Level 2 and Level 3 driver assistance systems exclusively in Germany in the new 7 Series.
We have already obtained Level 2+ approval for numerous BMW models in the US, Canada and – making this another field where our technology clearly sets us apart. We will solidify this leading position with the NEUE KLASSE.
Ladies and Gentlemen,
The automotive industry is a major driver of the global economy – which increasingly makes it the focus of geopolitical interests.
The issues range from growing regulation to protectionist measures in the major economic areas of the US, China and the European Union.
We are seeing global competition for raw materials and access to strategically critical technologies, such as high-voltage batteries and semiconductors, as well as advancements in AI applications.
Each region and individual state is seeking to protect its own economic interests. This also includes localising the entire automotive value chain, including supply chains.
At the BMW Group, we remain committed to open markets and opposed to artificial barriers such as punitive tariffs.
The introduction of additional import duties, like those recently imposed by the EU, leads us down a dead-end street – and will ultimately not make European manufacturers any more competitive.
On the contrary, EU tariffs on BEVs from China instead penalise European manufacturers like the BMW Group – since they also produce vehicles in China for the European market.
Additional customs duties also limit the choice of electric cars for European customers and could therefore slow down decarbonisation in the transport sector.
Measures always lead to countermeasures. Let us not forget that implementation of the Green Deal in Europe also relies heavily on raw materials and technology from China, in particular.
Ladies and Gentlemen,
The BMW Group cannot entirely escape current market and geopolitical developments. However, with our long-term, yet flexible strategy, we are in the driver’s seat.
We adapt quickly and effectively as conditions evolve.
We see no reason for hasty action or fundamental course adjustments.
We will continue on our path in the future. That means, sometimes we do things differently – but always out of conviction, not merely on principle.
This is what makes us strong and successful in the long term.
The fact of the matter is: The automotive industry will remain a growth sector in the future – and we intend to make sure the BMW Group in particular benefits from it.
Thank you.
CO2 EMISSIONS & CONSUMPTION.
BMW iX1 eDrive20: energy consumption 15,4 kWh/100 km (WLTP); CO2 emissionen: 0 g/km (WLTP); CO2 class A; Elektrische Reichweite: 474 km (WLTP); range: 150 kW (204 PS)
BMW iX1 xDrive30: energy consumption 16,9 kWh/100 km (WLTP); CO2 emissionen: 0 g/km (WLTP); CO2 class A; Elektrische Reichweite: 439 km (WLTP); range: 230 kW (313 PS)
BMW i7 eDrive50: energy consumption 19,2 kWh/100 km (WLTP); CO2 emissionen: 0 g/km (WLTP); CO2 class A; Elektrische Reichweite: 610 km (WLTP); range: 335 kW (455 PS)
BMW i4 eDrive35: energy consumption 15,4 kWh/100 km (WLTP); CO2 emissionen: 0 g/km (WLTP); CO2 class A; Elektrische Reichweite: 493 km (WLTP); range: 210 kW (286 PS)
BMW i4 eDrive40 Gran Coupé: energy consumption 19,1 kWh/100 km (WLTP); CO2 emissionen: 0 g/km (WLTP); CO2 class A