2024 年 9 月 25 日
劳斯莱斯汽车公司推出纽约私人办公室,这是该网络中最新的创意前哨,该网络已包括上海和迪拜,以及古德伍德劳斯莱斯总部的“原始”私人办公室。第五个私人办公室将于年底在首尔开业。
- 劳斯莱斯汽车北美公司在纽约开设私人办公室
- 全球第三家、北美第一家劳斯莱斯私人办公室
- 北美客户首次可以直接与美国 Bespoke 设计师合作,将他们的委托变为现实
- 专属办公室支持提高客户参与度,处理更有价值、更复杂的委托
- 它还是经销商和客户展示和委托劳斯莱斯私人收藏的场所
“今天在纽约开设永久私人办公室标志着劳斯莱斯汽车在美洲的重要时刻。我们对这间办公室的投资是为了响应北美客户在这一地区的不断增长的参与度,不断挑战我们的设计师,以创造和开发更多令人兴奋和雄心勃勃的项目。我们期待着客户来到这里,与我们经过专门培训的设计师交谈,他们将他们的想法融入到他们自己独特的定制劳斯莱斯中。纽约私人办公室将补充和支持我们地区的经销商合作伙伴,将我们的客户对劳斯莱斯的体验提升到新的水平。”
劳斯莱斯汽车公司首席执行官克里斯·布朗里奇
劳斯莱斯汽车公司推出纽约私人办公室,这是该网络中最新的创意前哨,该网络已包括上海和迪拜,以及古德伍德劳斯莱斯总部的“原始”私人办公室。第五个私人办公室将于今年年底在首尔开业。
建立这个全球私人办公室网络是为了使该品牌能够与其全球客户更紧密地联系,让客户在离家更近的地方也能体验古德伍德的风情。劳斯莱斯客户越来越渴望打造更加精致和个性化的 Bespoke 汽车,而私人办公室为他们提供了实现这一目标的机会,与传统的经销商体验相得益彰,进一步巩固了该品牌作为全球最以客户为中心的奢侈品牌的声誉。
作为劳斯莱斯二十年来最大的市场,北美在过去三年中 Bespoke 的复杂性和创造力急剧增加。纽约私人办公室的成立正是为响应这一需求,并将进一步提升这一关键地区每一项委托的价值,支持该品牌注重价值创造而非销售量的驱动原则。
劳斯莱斯纽约私人办公室位于纽约市充满活力且日益注重奢侈品的肉类加工区的中心地带。该办公室可预约,为北美客户提供与美国设计师和专业客户体验经理直接互动的机会。通过交谈和研究,私人办公室专家与客户合作,了解他们的愿望、需求和梦想。这间豪华的工作室收藏了大量样品:各种颜色和饰面的面料、油漆、皮革和纺织品,以及当地采购的艺术品和手工艺品,这些样品经过精心挑选,以激发创作过程。在此过程中,设计师和客户共同打造一辆反映个人品味和个性的独特劳斯莱斯。一旦初步设计达成一致,他们将共同跟踪委托的进展,并直接与古德伍德的工匠沟通,后者负责将愿景转化为独一无二的杰作。
纽约私人办公室还将为客户提供未来劳斯莱斯私人收藏的机会。这些专属主题系列彰显了 Bespoke Collective 的艺术性,每个项目都通过工艺、设计和工程延伸出鼓舞人心的故事。它们展示了该品牌的创意和技术能力,从而激发客户进行更加精致的个人创作。
ROLLS-ROYCE MOTOR CARS UNVEILS PRIVATE OFFICE NEW YORK
25.09.2024
Rolls-Royce Motor Cars unveils Private Office New York, the latest creative outpost in a network which already includes Shanghai and Dubai, as well as the ‘original’ Private Office at the Home of Rolls-Royce in Goodwood. A fifth Private Office will open in Seoul by the end of the year.
- Rolls-Royce Motor Cars North America inaugurates Private Office New York
- Third Rolls-Royce Private Office worldwide and the first in North America
- For the first time, North American clients can work directly with a U.S.-based Bespoke designer to bring their commissions to life
- The exclusive office supports increasing client engagement on more valuable and complex commissions
- It also serves as a venue for dealers and clients to present and commission Rolls-Royce Private Collections
“Today’s inauguration of a permanent Private Office in New York marks a key moment for Rolls-Royce Motor Cars in the Americas. Our investment in this office is in response to the steadily increasing engagement we see from our North American clients in this region, constantly challenging our designers to create and develop even more exciting and ambitious commissions. We look forward to welcoming our clients here, to talk with our specially trained designers as they bring their ideas to life in their own, unique Bespoke Rolls-Royce. Private Office New York will complement and support our regional Dealer Partners by enhancing our clients’ experiences of Rolls-Royce to new levels.”
Chris Brownridge, Chief Executive, Rolls-Royce Motor Cars
Rolls-Royce Motor Cars unveils Private Office New York, the latest creative outpost in a network which already includes Shanghai and Dubai, as well as the ‘original’ Private Office at the Home of Rolls-Royce in Goodwood. A fifth Private Office will open in Seoul by the end of the year.
This global network of Private Offices has been created to enable the marque to engage even more closely with its global clientele, offering clients a taste of Goodwood nearer their home. Rolls-Royce clients are increasingly ambitious in their desire to create ever more elaborate and deeply personal Bespoke motor cars and the Private Offices offer them opportunities to do just this, complementing the conventional dealership experience to further embed the marque’s reputation as the world’s most client-focused luxury brand.
As Rolls-Royce’s largest market for two decades, North America has seen a dramatic increase in Bespoke complexity and creativity over the past three years. Private Office New York is opening in response to this demand and will further elevate the value of each commission in this key region, supporting the marque’s driving principle of focusing on value creation rather than sales volume.
Rolls-Royce Private Office New York is in the heart of New York City’s vibrant and increasingly luxury-focused Meatpacking District. Available by appointment, it offers North American clients the opportunity to interact directly with a US-based designer and specialist client experience manager. Through conversation and research, the Private Office experts work with the client to understand their wishes, desires and dreams. The luxurious studio houses a vast array of samples: fabrics, paints, leathers, and textiles in diverse colours and finishes as well as locally-sourced artworks and artefacts, curated to inspire the creative process. During this process, designers and clients work together to create a unique Rolls-Royce which reflects the individual’s tastes and personality. Once the initial design is agreed upon, they will together follow the progress of the commission and communicate directly with the artisans in Goodwood, who are entrusted with transforming the visions into a one-of-one masterpiece.
Private Office New York will also give clients access to future Rolls-Royce Private Collections. These exclusive, themed collections highlight the Bespoke Collective’s artistry, with each project extending inspiring narratives through craft, design, and engineering. They act as showcases for the marque’s creative and technical capabilities, thereby inspiring clients to ever-more elaborate personal creations.