2024 年 8 月 12 日
+++ 聚焦电动汽车 +++ 电动汽车分析帮助客户在选择驾驶类型时做出明智的决定 +++ 在车辆和应用程序之间切换时获得无缝导航体验 +++ 带有充电费率的充电钱包 +++ 全球超过 1300 万应用程序用户 +++
慕尼黑。My BMW App和 MINI App 不断扩展和改进,每年总共进行五次更新。这些应用程序对客户来说越来越重要,尤其是在电动汽车和汽车充电方面。电动
汽车转换的决策工具:电动汽车分析。
新的电动汽车分析功能允许驾驶内燃机宝马的客户模拟全电动宝马是否适合他们的个人驾驶习惯。为了进行模拟,客户在应用程序中选择一款宝马电动车型作为替代车辆。一旦内燃机车型至少行驶了 200 次并行驶了 2,000 公里(约 1,250 英里),分析就会清楚地显示所选电动汽车一次充电可以完成的行程次数。这旨在解决里程焦虑和对全电动汽车日常实用性的担忧,这些担忧至今仍普遍存在*。对于模拟,该应用程序使用由 My Trips 功能生成的有关内燃机车型的真实驾驶数据。借助这个独立的数据库,电动汽车分析能够为客户提供可靠的基础,帮助他们决定在下一辆汽车中选择哪种驱动类型。该功能将来会升级,以扩大分析范围。将添加对车辆闲置时间和长途旅行的评估,并结合充电设施和充电所需时间的信息。要使用电动汽车分析,客户必须拥有一辆配备内燃机和 BMW 操作系统 7 或更高版本的 BMW 汽车,并且还同意将其驾驶数据用于分析。数字化销售指导和战略
高级副总裁 Dirk Wiedmann 表示:“电动汽车已经可以完美地融入许多客户的日常生活中——只是大多数人还没有尝试过。”“我们应用程序的电动汽车分析可帮助我们的客户在选择驱动系统时做出明智的判断。”
新功能可实现车辆和应用程序之间的无缝交互。
最新更新引入了一系列功能,旨在在车辆和应用程序之间切换时提供无缝的路线规划体验。例如,现在还可以在应用程序中设置避开高速公路、渡轮或收费公路等选项,并且始终自动在两个方向上同步。除此之外,My BMW / MINI App 具有针对全电动汽车的充电优化路线规划,现在还可以添加单独的充电站,然后将其与车辆同步。这些应用程序还会通知用户充电站附近的设施,例如餐厅、咖啡馆、银行和超市,并提供有关它们的详细信息。
用于管理充电费率的全新充电钱包。
电动汽车驾驶员现在可以在应用程序的新充电钱包中选择和管理来自大量提供商的首选充电费率。当应用程序用户选择充电站时,会根据可用性显示所选充电费率的适用价格,让用户可以选择最便宜的费率。
广泛的应用程序功能正在不断改进和扩展——用户满意度很高。
全球有 1300 万客户使用 My BMW App 和 MINI App,其中仅德国就有 100 万。这两款应用程序在 App Store 的平均评分为 4.8 星。
这些应用程序让驾驶员了解其 BMW 或 MINI 的当前状态,并允许他们锁定和解锁车门、打开空调、将目的地地址发送到导航系统,或使用远程 3D 视图功能调出车辆附近或内部的图像。他们可以转到“服务和商店”选项卡查看可用的数字服务或获取 ConnectedDrive 升级。如果已设置 BMW 或 MINI Digital Key Plus,则可以站在车外执行先前存储的操纵和停车功能。
还可以通过这两个应用程序管理维修和保养要求。例如,如果车辆需要维修,用户会收到推送通知,并可以直接在应用程序中预约。该应用程序还在服务过程中提供支持,包括登记、服务视频、状态跟踪和付款。同样,使用该应用程序可以快速访问事故和故障援助。
各个功能的可用性因车辆规格和涉及的国家/地区而异。
* 参见例如 statista 关于“不购买全电动汽车的理由”的调查
New functions, extensive updates: My BMW App offers decision-making tool for switching from combustion engine to electric power.
12.08.2024
+++ Electric mobility in the spotlight +++ Electric Vehicle Analysis helps customers make an informed decision when choosing a drive type +++ Seamless navigation experience when switching between vehicle and app +++ Charging Wallet with charging tariffs +++ More than 13 million app users globally +++
Munich. The My BMW App and MINI App are being continuously expanded and improved, with a total of five updates carried out a year. The apps are growing increasingly important for customers, especially when it comes to electric mobility and vehicle charging.
Decision-making tool for the switch to electric mobility: Electric Vehicle Analysis.
The new Electric Vehicle Analysis function allows customers who drive a BMW with a combustion engine to simulate how well an all-electric BMW would suit their personal driving profile. To carry out the simulation, the customer selects an electric BMW model as an alternative vehicle in the app. Once the combustion-engined model has made at least 200 journeys and covered a distance of 2,000 kilometres (approx. 1,250 miles), the analysis clearly shows the number of journeys that could have been completed with the selected electric vehicle on a single charge. This is intended to combat the range anxiety and concerns about the everyday practicality of all-electric vehicles that are still prevalent* today. For the simulation, the app uses the real-world driving data for the combustion-engined model in question, as generated by the My Trips function. Thanks to this individual database, Electric Vehicle Analysis is able to provide the customer with a sound basis for deciding which drive type to choose in their next vehicle.The function will be upgraded in future to expand the reach of the analysis. Evaluations of the time vehicles are not in use and of long-distance journeys will be added, combined with information on charging facilities and the time required for charging. To use Electric Vehicle Analysis, customers must have a BMW with a combustion engine and BMW Operating System 7 or later and also consent to their driving data being used for the purpose of the analysis.
“Electric vehicles can already be incorporated perfectly into the daily routine of many customers – it’s just that the majority of them haven’t tried it yet,” says Dirk Wiedmann, Senior Vice President Sales Steering and Strategy, Digitalisation. “Our app’s Electric Vehicle Analysis helps our customers to make an informed judgement in their choice of drive system.”
New functions for seamless interaction between vehicle and app.
The latest update introduced a series of features designed to produce a seamless route-planning experience when switching between vehicle and app. Options such as avoiding motorways, ferries or toll roads can now also be set in the app, for example, and are always automatically synchronised in both directions. In addition to this, the My BMW / MINI App with charging-optimised route planning for all-electric vehicles now also makes it possible to add individual charging stops, and these are then synchronised with the vehicle. The apps also notify the user of facilities in the vicinity of charging stations, such as restaurants, cafés, banks and supermarkets, complete with detailed information on them.
New Charging Wallet for managing charging tariffs.
Drivers of electric vehicles are now able to select and manage preferred charging tariffs from a large number of providers in the app’s new Charging Wallet. When the app user selects a charging station, the applicable prices for the selected charging tariffs are shown, depending on availability, allowing the user to choose the cheapest tariff for them.
Wide-reaching app functions are being continuously improved and expanded – with high levels of user satisfaction.
13 million customers around the world use the My BMW App and MINI App, with one million of these based in Germany alone. Both apps have an average rating of 4.8 stars in the App Store.
The apps keep drivers informed of the current status of their BMW or MINI, as well as allowing them to lock and unlock the doors, switch on the climate control, send destination addresses to the navigation system, or use the Remote 3D View feature to call up an image of the vehicle’s immediate vicinity or its interior. They can go to the Services & Store tab to check out the available digital services or obtain ConnectedDrive Upgrades. If the BMW or MINI Digital Key Plus has been set up, previously stored manoeuvres and parking functions can be carried out from outside the car while standing nearby.
Servicing and maintenance requirements can also be managed from the two apps. For example, users receive a push notification if their car needs to be serviced and can make an appointment directly in the app. The app also provides support during the service process, including check-in, service videos, status tracking and payment. Accident and breakdown assistance can likewise be accessed quickly using the app.
The availability of individual functions varies according to the vehicle specification and country involved.
* cf. for example statista survey on “reasons against buying an all-electric vehicle”