日期： 2024 年 7 月 25 日 | 韩国首尔
兰博基尼盆唐新址迎接客户和品牌粉丝
韩国首尔， 2024 年 7 月 25 日——兰博基尼汽车公司在盆唐开设了新的经销店，标志着其与 Italia Automobili 的合作开启了新篇章。
盛大的开幕活动以最新款 Urus SE [1]为主角，这是该品牌的首款插电式混合动力 SUV，也是该公司全球最畅销车型中最强大的版本。约 100 名客户、媒体和嘉宾与兰博基尼汽车公司首席营销和销售官 Federico Foschini 和兰博基尼汽车公司亚太区区域总监 Francesco Scardaoni 共同庆祝了此次正式开幕。
“韩国是具有高增长潜力的关键市场之一，因此我们必须扩大零售范围，更贴近客户。这个全新的展厅还使我们能够更好地满足客户的需求，因为客户可以在这里定制他们梦想中的汽车。2024 年是 Direzione Cor Tauri 的第二阶段，届时我们的产品线将增加第二款混合动力车。随着我们进入混合动力时代，这个新的最先进的展厅将确保提升品牌体验。”兰博基尼汽车公司董事长兼首席执行官 Stephan Winkelmann 评论道。
“作为全球第七大市场和亚太地区第三大市场，我们看到韩国市场强劲而快速的增长。在盆唐建立第二家经销店是我们的自然发展方向，盆唐是韩国最发达、最具潜力的地区之一，许多韩国领先的 IT 和技术公司总部都设在这里。我们相信 Italia Automobili 是兰博基尼在盆唐的最佳合作伙伴，因为他们完全致力于满足我们客户所期望的质量和服务标准。在盆唐建立新经销店也反映了兰博基尼品牌作为全球豪华超级跑车制造商在韩国市场的受欢迎程度，” Automobili Lamborghini 亚太区区域总监 Francesco Scardaoni 说道。
盆唐是首尔首都圈的主要城市，位于首尔东南部，是城南市最大、人口最多的地区，人口约为 44 万。盆唐-板桥地区交通便利，可从首尔江南区前往，由于主要 IT 公司集中，该地区被认为是购买力较高的地区。兰博基尼盆唐展厅位于盆唐-板桥地区地标建筑板桥科技谷附近，一楼面积为 540.62 平方米（约 164 坪）。
该展厅采用意大利最好的汽车设计和工程技术，拥有市场上最新的超级跑车和超级 SUV，配有 Collezione 和 Accessori Originali 时尚产品，并设有专门的 Ad Personam 房间，客户可以在这里从外观、内饰到车辆的颜色和装饰来个性化他们的梦想之车，使用兰博基尼汽车配置器，以几乎无限的定制颜色和材料反映他们的个性和生活方式。它还允许客户沉浸在从触摸到闻到内饰材料和碳纤维等独家材料的过程。
盆唐兰博基尼提供了专属、舒适的环境，客户可以完全沉浸在选择和配置自己梦想汽车的过程之中。
[1]该车辆尚未出售，因此不受 1999/94/EC 指令约束。燃油消耗和排放数据处于类型核准阶段。
Grand opening of Lamborghini dealership in Bundang, South Korea
Lamborghini Bundang welcomes customers and fans of the brand in a new facility
Seoul, South Korea, July 25 2024 – Automobili Lamborghini inaugurated its new dealership in Bundang, marking a new chapter of the partnership with Italia Automobili.
The grand opening event featured the latest Urus SE[1], which is the brand’s first plug-in hybrid SUV and most powerful version of the best-selling car for the company worldwide. Around 100 customers, media and guests celebrated this official opening together with Federico Foschini, Chief Marketing and Sales Officer of Automobili Lamborghini and Francesco Scardaoni, Region Director of Automobili Lamborghini Asia-Pacific.
“South Korea is one of the key markets with high growth potential, it is therefore important that we expand our retail footprint to be closer to our customers. This brand new showroom also enables us to meet the needs of our customers better with the Ad Personam room where they can customize their dream car. 2024 is the second phase of the Direzione Cor Tauri where a second hybrid is added to our line-up. This new state-of-the-art showroom will guarantee an elevated brand experience as we transit into an era of hybridization.” commented Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini.
“Being the top 7th market worldwide and 3rd in Asia Pacific, we have seen strong and rapid growth in South Korea. It is a natural progression for us to establish the second dealership in South Korea with a new base in Bundang, which is one of the highest developed areas with great potential where many leading Korean IT and Technology companies’ headquarters are located. We are confident that Italia Automobili is the right partner to represent Lamborghini in Bundang as they are fully committed to the standards of quality and service that our customers expect. The appointment of a new dealership in Bundang also reflects the desirability of Lamborghini brand as a global luxury super sports car manufacturer in the South Korean market,” said Francesco Scardaoni, Region Director at Automobili Lamborghini Asia Pacific.
Being a major city in the Seoul Capital Area and located southeast of Seoul, Bundang is the largest and most populous district of Seongnam, with a population of approximately 440,000. The Bundang-Pangyo area is highly accessible from Seoul’s Gangnam district and is considered a region with high purchasing power due to the concentration of major IT companies. The Lamborghini Bundang showroom is located near Pangyo Techno Valley, a landmark of the Bundang-Pangyo area, and has a ground floor space of 540.62 square meters (approximately 164 pyeong).
The showroom features the best of Italian automotive design and engineering, with the latest super sports cars and Super SUVs in the market, complete with Collezione and Accessori Originali fashion offerings and a dedicated Ad Personam room where customers can have the opportunity to personalize their dream cars from the exterior, interior to the colors and trims of their vehicles, reflecting their personalities and lifestyles with a nearly infinite of bespoke colours and materials using the Lamborghini Car Configurator. It also allows customers to immerse themselves in the process from touch to smell of the upholstery materials and exclusive materials such as carbon fiber.
Lamborghini Bundang provides an exclusive, comfortable environment in where customers can fully immerse themselves in the process of their selecting and configuring their dream cars.
[1] The vehicle is not yet offered for sale and is therefore not subject to Directive 1999/94/EC. The fuel consumption and emissions data is in the type approval stage.
