2024 年 12 月 13 日
Federico Izzo 接任 MINI 欧洲地区负责人。+++ Ulrike von Mirbach 负责 MINI 品牌全球的品牌管理和营销
慕尼黑。现任 MINI 英国负责人的 Federico Izzo 将于 2025 年 1 月 1 日接任 MINI 品牌欧洲负责人。与此同时，之前作为 MINI 独立销售区域管理的 MINI 英国将成为欧洲销售区域的一部分。
费德里科于 2007 年加入宝马集团。在担任过意大利宝马和 MINI 营销主管、捷克宝马集团董事总经理等多个管理职务后，他于 2022 年转投 MINI 英国。作为 MINI 品牌本土市场的主管，他成功地将全新 MINI 家族引入英国。
目前负责欧洲 MINI 品牌的 Ulrike von Mirbach 将于 2025 年 1 月 1 日起负责全球 MINI 品牌的品牌管理和营销。在职业生涯初期，她负责宝马品牌在德国市场的营销策略等。2015 年至 2020 年，她领导了德国 MINI 品牌的营销。2021 年，她接任德国 MINI 品牌负责人，并在一年后升任欧洲负责人。Ulrike von Mirbach 为准备和将欧洲 MINI 销售（包括制造商和零售商）转变为新的直销模式做出了重大贡献。迄今为止，十家国家 MINI 经销商正在采用新的直销模式。
MINI 品牌负责人 Stefan Richmann 表示：“与 Federico Izzo 和 Ulrike von Mirbach 一起，两位经验丰富的 MINI 品牌销售和营销专家将在 MINI 管理团队中担任新职务。在过去 14 个月中，他们为新 MINI 家族的成功推出做出了重大贡献。凭借他们的专业知识，我们将成功地将我们的品牌推向未来。”
Ulrike von Mirbach 的前任 Sebastian Beuchel 将于 2025 年 1 月 1 日接任宝马集团特殊防护车辆销售主管、特殊客户主管.
Changes in the MINI management team.
13.12.2024
Federico Izzo takes over as Head of MINI region Europe. +++ Ulrike von Mirbach assumes responsibility for brand management and marketing of the MINI brand worldwide.
Munich. Federico Izzo, currently Head of MINI UK, will take over as Head of the MINI brand for Europe on January 01, 2025. At the same time, MINI UK, previously managed as a separate sales region for MINI, will become part of the European sales region.
Federico joined the BMW Group in 2007. After various management positions, including Head of Marketing BMW and MINI in Italy and Managing Director of the BMW Group in the Czech Republic, he moved to MINI UK in 2022. As Head of the MINI brand in their home market, he has successfully introduced the new MINI family in the UK.
Ulrike von Mirbach, currently heading the MINI brand in Europe, will assume responsibility for brand management and marketing of the MINI brand worldwide on January 01, 2025. At the beginning of her career, she was responsible, amongst others for the BMW brand’s marketing strategy in the German market. From 2015 to 2020, she led the marketing of the MINI brand in Germany. In 2021, she took over as Head of the MINI brand in Germany and moved to the European level just one year later. Ulrike von Mirbach has made a significant contribution to preparing and converting MINI sales in Europe, manufacturers and retailers, to the new direct sales model. To date, ten national MINI distributors are working in the new direct sales model.
Stefan Richmann, Head of the MINI brand: “With Federico Izzo and Ulrike von Mirbach, two very experienced sales and marketing specialists from the MINI brand, are taking on new positions in the MINI management team. Both have made a significant contribution to the successful launch of the new MINI family in the last 14 months. Thanks to their expertise, we will successfully develop our brand into the future.”
Ulrike von Mirbach’s predecessor Sebastian Beuchel will take over as Head of Special Protection Vehicles Sales, Special Customers of the BMW Group on January 01, 2025.
