日期:2024 年 10 月 2 日 | 圣亚加塔·波隆尼 / 香港
即将推出的沉浸式平台将通过忠诚度和游戏互操作性彻底改变品牌参与度
圣亚加塔·波洛涅塞 / 香港，2024 年 10 月 2 日——兰博基尼汽车公司和 Animoca Brands（一家致力于推动游戏和元宇宙数字产权的公司）今天宣布了一项新的合作，旨在塑造汽车行业沉浸式品牌互动的未来。双方将结合他们的数字和物理生态系统，为粉丝和客户提供突破性的体验和长期的忠诚度。此次合作标志着兰博基尼汽车公司首次在游戏中基于可互操作的区块链实现其标志性车辆。此次合作旨在创建兰博基尼汽车公司即将推出的沉浸式平台 Fast ForWorld，粉丝、游戏玩家和车主将能够在该平台上尝试、玩游戏、互动和收集数字收藏品，同时因参与而获得奖励。
Fast ForWorld 将与 Animoca 的子公司 Motorverse（一个面向数字车辆、赛车游戏和赛车文化的全球生态系统和社区）合作，通过可互操作的数字汽车收藏品提供前所未有的游戏体验。玩家很快就能在一系列 Motorverse 游戏中购买、出售、拥有和驾驶兰博基尼标志性的超级跑车。这些超级跑车将作为可互操作的数字资产推出，从发布之日起可在多个游戏平台上使用，包括 Torque Drift 2、REVV Racing、Motorverse Hub 和 Fast ForWorld 的专有体验。
Fast ForWorld 由 Gravitaslabs 设计、开发和部署，将成为兰博基尼数字互动和 Web3 计划的中心，为粉丝和合作伙伴提供一个探索新体验和新优势的生态系统。该平台的第一个版本将于 11 月 7 日上线，它将配备一个 3D 钱包来存储用户的数字物品，并提供可互操作的功能，供用户与他们的汽车互动和玩耍。
要访问 Fast ForWorld 平台，粉丝们需要获得其首款数字超级跑车——兰博基尼 Revuelto。这辆车是进入可互操作生态系统的钥匙，并与 Fast ForWorld Genesis Capsule 捆绑在一起，后者可在平台内外解锁独家优惠。可互操作的兰博基尼 Revuelto 及其联网 Genesis Capsule 将于 11 月在全球上市。
有关此次合作及其路线图的更多信息，请访问网站fastforworld.lamborghini.com。
兰博基尼汽车
兰博基尼汽车公司于 1963 年在博洛尼亚附近的圣阿加塔·博洛涅塞成立，是豪华超级跑车生产领域的标志性品牌。凭借 Miura、Countach 和 Aventador 等传奇车型以及 Reventón 和 Sesto Elemento 等限量版车型，兰博基尼汽车公司不断创新并塑造行业。
如今，该系列有三款主要车型：Revuelto、Urus 和新推出的 Temerario。通过 Direzione Cor Tauri 计划，兰博基尼汽车公司致力于实现可持续发展的未来，旨在通过拥抱勇敢、出乎意料和真实的价值观来体现其“推动人类超越”的使命。兰博基尼汽车公司拥有约 2,500 名员工、遍布 54 个国家的 185 家经销商网络，并在 2023 年创纪录地交付了 10,112 辆汽车，是豪华汽车领域的全球参与者。
ANIMOCA 品牌
Animoca Brands (ACN：122 921 813) 是德勤科技快速发展奖获得者、财富加密货币 40 强公司，也是英国《金融时报》评选的 2023 年亚太区高增长公司之一，它是 Web3 领导者，利用区块链向全球消费者提供数字产权，以帮助建立开放的元宇宙。该公司开发和发布广泛的产品组合，包括 The Sandbox、PHANTOM GALAXIES™、Life Beyond 和 Crazy Defense Heroes 等原创游戏，以及利用体育和娱乐领域热门知识产权的产品，例如 The Walking Dead、Power Rangers、MotoGP™ 和 Formula E。公司拥有多家子公司，包括The Sandbox、Blowfish Studios、Quidd、GAMEE、nWay、Pixowl、Forj、Lympo、Animoca Brands Japan、Grease Monkey Games、Eden Games、Darewise Entertainment、Notre Game、TinyTap、SPORTPASS、PIXELYNX、WePlay Media、Gryfyn和Azarus。 Animoca Brands 是 Web3 领域最活跃的投资者之一，其投资组合包括 540 多项 Web3 投资，既有直接投资也有通过 Animoca Ventures 进行的投资，其中包括 Yuga Labs、Axie Infinity、Polygon、Consensys、Magic Eden、Fireblocks、OpenSea、Dapper Labs、Yield Guild Games 等。如需了解更多信息，请访问www.animocabrands.com或在X (Twitter)、YouTube、Instagram、LinkedIn、Facebook 和 TikTok上关注。
摩托宇宙
Motorverse 是一个面向数字车辆、赛车游戏和赛车运动的全球开放生态系统和社区，汽车和摩托车爱好者、赛车运动爱好者和游戏玩家可以在这里收集和交易官方授权的数字车辆，玩和参加与领先汽车品牌、顶级赛车运动 IP（包括 MotoGP™、Formula Drift、Formula E）合作开发的越来越多的赛车游戏，并获得包括赛车活动、合作伙伴忠诚度计划等在内的现实世界体验。欲了解更多信息，请访问：https ://motorverse.com/ 。
GRAVITASLABS
Gravitaslabs 是一家科技公司和创意工作室，与全球知名品牌合作，制定和执行他们的数字和 Web3 战略。从创建和部署游戏化、沉浸式营销平台和数字体验，到构建游戏和互动社区，Gravitaslabs 为汽车、娱乐、体育和时尚领域的公司提供支持。借助 LightLink、Meta-Stadiums 和 Rarible 等核心合作伙伴，Gravitaslabs 引领忠诚度游戏化，同时增强沉浸式网络上的品牌参与度。如需了解更多信息，请访问www.gravitaslabs.io或在X（Twitter）和领英上关注我们。
Automobili Lamborghini, Animoca Brands, and Motorverse team up to launch Fast ForWorld
The upcoming immersive platform will revolutionize brand engagement through loyalty and gaming interoperability
Sant’Agata Bolognese / Hong Kong, October 2nd 2024 – Automobili Lamborghini and Animoca Brands, which advances digital property rights for gaming and the metaverse, today announces a new collaboration to shape the future of immersive brand engagement in the automotive industry. The pair will combine their digital and physical ecosystems to deliver groundbreaking experiences and extended loyalty for fans and customers. This partnership marks Automobili Lamborghini’s first interoperable blockchain-based implementation of their iconic vehicles in gaming. The collaboration is aimed at the creation of Automobili Lamborghini’s upcoming immersive platform, Fast ForWorld, where fans, gamers and owners will be able to experiment, play, interact, and collect digital collectibles while being rewarded for their engagement.
Fast ForWorld will work with Animoca’s subsidiary Motorverse, a global ecosystem and community for digital vehicles, racing games and motorsport culture, to deliver a first-of-its-kind gaming experience with interoperable digital car collectibles. Players will soon be able to buy, sell, own, and drive Lamborghini’s iconic super sports cars within a range of Motorverse games. These super sports cars will be introduced as interoperable digital assets, accessible across multiple gaming platforms from launch, including Torque Drift 2, REVV Racing, the Motorverse Hub, and Fast ForWorld’s proprietary experience.
Fast ForWorld, designed, developed and deployed by Gravitaslabs, is set to become Lamborghini’s hub for digital engagement and Web3 initiatives, serving as an ecosystem for fans and partners to explore new experiences and benefits. In its first version, going live on November 7th, the platform will feature a 3D wallet to store users’ digital items and interoperable features for users to interact and play with their cars.
To access the Fast ForWorld platform, fans will need to secure its first-ever digital super sports car—a Lamborghini Revuelto. The car serves as the entry key to an interoperable ecosystem, and is bundled with the Fast ForWorld Genesis Capsule, which unlocks exclusive benefits both within the platform and beyond. The interoperable Lamborghini Revuelto and its connected Genesis Capsules will be available globally in November.
More information about the collaboration and its roadmap can be found on the websites fastforworld.lamborghini.com.
AUTOMOBILI LAMBORGHINI
Founded in 1963 in Sant’Agata Bolognese, near Bologna, Automobili Lamborghini is an iconic name in luxury super sports car production. With legendary models such as the Miura, Countach and Aventador, alongside limited editions such as the Reventón and Sesto Elemento, Automobili Lamborghini continues to innovate and shape the industry.
Today, the lineup features three main models: Revuelto, Urus, and the newly unveiled Temerario. Committed to a sustainable future through the Direzione Cor Tauri program, Automobili Lamborghini aims to embody its mission of “Driving Humans Beyond” by embracing the values of being brave, unexpected, and authentic. With approximately 2,500 employees, a network of 185 dealers in 54 countries, and record-breaking 10,112 vehicles delivered in 2023, Automobili Lamborghini is a global player in the luxury automotive sector.
ANIMOCA BRANDS
Animoca Brands (ACN: 122 921 813), a Deloitte Tech Fast winner, a Fortune Crypto 40 company, and one of the Financial Times’ High Growth Companies Asia-Pacific 2023, is a Web3 leader that leverages blockchain to deliver digital property rights to consumers around the world to help to establish the open metaverse. The company develops and publishes a broad portfolio of products including original games such as The Sandbox, PHANTOM GALAXIES™, Life Beyond, and Crazy Defense Heroes, and products utilizing popular intellectual properties from the worlds of sports and entertainment, such as The Walking Dead, Power Rangers, MotoGP™, and Formula E. It has multiple subsidiaries, including The Sandbox, Blowfish Studios, Quidd, GAMEE, nWay, Pixowl, Forj, Lympo, Animoca Brands Japan, Grease Monkey Games, Eden Games, Darewise Entertainment, Notre Game, TinyTap, SPORTPASS, PIXELYNX, WePlay Media, Gryfyn and Azarus. Animoca Brands is one of the most active investors in Web3, with a portfolio of over 540 Web3 investments, both directly and through Animoca Ventures, including Yuga Labs, Axie Infinity, Polygon, Consensys, Magic Eden, Fireblocks, OpenSea, Dapper Labs, Yield Guild Games, and many more. For more information visit www.animocabrands.com or follow on X (Twitter), YouTube, Instagram, LinkedIn, Facebook and TikTok.
MOTORVERSE
Motorverse is a global open ecosystem and community for digital vehicles, racing games and motorsports where automobile and motorcycle enthusiasts, motorsport fans, and gamers can collect and trade officially licensed digital vehicles, play and compete in a growing range of racing games, developed in partnership with leading automotive brands, top motorsport IPs including MotoGP™, Formula Drift, Formula E, and get access to real-world experiences including racing events, partner loyalty programs, and more. For more information, please visit: https://motorverse.com/.
GRAVITASLABS
Gravitaslabs is a technology company and creative studio working with iconic global brands to define and execute their digital and Web3 strategies. From creating and deploying gamified, immersive marketing platforms and digital experiences, to building games and engaged communities, Gravitaslabs supports companies across automotive, entertainment, sports, and fashion. With core partners like LightLink, Meta-Stadiums, and Rarible, Gravitaslabs is leading the gamification of loyalty while enhancing brand engagement across the immersive web. For more information, visit www.gravitaslabs.io or follow us on X (Twitter) and Linkedin.
