日期:2025 年 1 月 9 日 | 圣阿加塔·博洛涅塞
全新全混合动力产品系列取得巨大成功
圣亚加塔·博洛涅塞,2025 年 1 月 9 日——2024 年,兰博基尼汽车共交付了 10,687 辆汽车,与 2023 年相比增长了 6%,创下了其历史上向客户交付汽车的最佳年度业绩。这一里程碑证明了该品牌的客户忠诚度以及不断增长的新客户群,并证实了该公司基于品牌和产品创新以及在豪华超级跑车领域的卓越表现而制定的 360 度战略的成功。
“2024 年是兰博基尼汽车公司持续增长的一年,延续了过去几年的积极趋势:这一成就反映了我们与客户之间日益紧密的联系,以及新一代对我们品牌日益增长的兴趣,”兰博基尼汽车公司董事长兼首席执行官 Stephan Winkelmann 表示。 “在转型时期,我们推出了获得认可的车型,反映了我们始终致力于突破界限和期望,同时专注于可持续发展的承诺。这些结果凸显了战略性平衡供需的成功,以及精心调整的订单组合,增强了品牌的吸引力和我们产品的剩余价值。”
2024 年,三大宏观区域均较前几年有所增长,呈现出积极均衡的趋势,这也反映在兰博基尼汽车公司运营的各个市场中。欧洲、中东和非洲地区以 6% 的增幅领跑增长,共交付 4,227 辆汽车,其次是美洲,增幅为 7%,共交付 3,712 辆。亚太地区增长了 3%,共交付 2,748 辆汽车。
“2024 年对于兰博基尼汽车公司来说是非凡的一年,业绩不仅反映了我们产品组合的实力,也反映了我们 186 家经销商网络的关键支持以及该品牌在我们运营的所有 56 个国际市场的稳固地位,”首席营销和销售官 Federico Foschini 表示。“得益于所采用的战略,我们证明了兰博基尼汽车公司不仅是超级跑车领域的领导者,也是豪华汽车未来的试金石。”
该系列的三款车型也实现了均衡增长,其中 Revuelto [1]位居榜首,这是第一款在圣阿加塔·博洛涅塞生产的超级运动型 V12 混合动力 HPEV。自 2023 年 3 月推出以来,Revuelto 就吸引了全球客户的关注和兴趣。Revuelto 以其卓越的性能和大胆的设计享誉国际,已获得大量订单,订单将持续到 2026 年底。
除了 Revuelto,Huracán [2]也在 2024 年的成功中发挥了关键作用。最后一批汽车的生产仍在进行中,计划于 2025 年全年交付,共有 Sterrato、EVO Spyder、Tecnica、STO 和 STJ 五个版本,Huracán 即将结束其生产周期,并将把接力棒交给它的继承者 Temerario [3]。Temerario 于 2024 年 8 月在美国蒙特雷汽车周期间亮相,凭借其创新的设计和世界一流的技术特点引起了广泛关注,牢固确立了其真正的“ Fuoriclasse ”地位。
2024 年 4 月,兰博基尼在北京车展上发布了插电式混合动力版 Urus SE [5], Urus [4]系列作为兰博基尼产品线支柱的地位得到了巩固。这款车型将取代目前的 Urus S 和 Performante 版本,它融合了独特的设计、尖端技术和非凡的多功能性,标志着兰博基尼向前迈出了重要一步。Urus SE 在全球范围内立即获得了积极的反响,巩固了兰博基尼在超级 SUV 领域的领导地位。
2024 年不仅是创纪录的一年,也是兰博基尼汽车公司的一个重要转折点。在 18 个月的时间里,该公司推出了三款新车型,并完成了向全混合动力系列的过渡,符合其 Direzione Cor Tauri 战略,成为世界上第一家提供全电动产品组合的超级跑车制造商。
这些成绩使圣亚加塔·波隆尼之家能够以有史以来最强大的产品阵容迎接 2025 年。在 2025 年及未来几年,公司将继续投资技术,将创新作为其历史上最重要的投资活动不可或缺的一部分,并以 2024 年取得成功的决心迎接未来的挑战。
[1] Revuelto 的消耗与排放值:综合燃油消耗:11,86 l/100km;综合功耗:10,1 kWh/100 Km;综合二氧化碳排放量:276 g/km;综合二氧化碳效率等级:G;电池放电后的综合燃油消耗:17,8 l/100km;综合二氧化碳排放量及电池放电效率等级:G;[WLTP]。
[2]所有 Hurácan 车型的油耗和排放值;综合油耗:14.9-13.9 升/100 公里(WLTP);综合二氧化碳排放量:338-328 克/公里(WLTP)
[3] 该车辆尚未出售,因此不受 1999/94 EC 指令约束。燃油消耗和排放数据处于类型批准阶段。
[4]所有 Urus 车型的油耗和排放量值;综合油耗:14.1-12.7 升/100 公里(WLTP);综合二氧化碳排放量:325-320 克/公里(WLTP)
[5] Urus SE 的消耗和排放值:综合燃油消耗:2.08 l/100km;综合功耗:39.5 kWh/100 Km;综合二氧化碳排放量:51.25 g/km;综合二氧化碳效率等级:B;电池放电后的综合燃油消耗:12.9 l/100km;综合二氧化碳排放量和电池放电效率等级:G;[WLTP]。
Automobili Lamborghini celebrates a record year with 10,687 cars delivered
Outstanding success under the banner of the new fully-hybridized product range
Sant’Agata Bolognese, 9 January 2025 – With a total of 10,687 cars delivered during 2024, equivalent to an increase of 6% compared to 2023, Automobili Lamborghini scores the best annual result in its history for deliveries to customers. This milestone testifies to the marque’s client loyalty as well as a growing new customer base, and confirms the success of the company’s 360-degree strategy built on brand and product innovation and excellence in the luxury super sports car segment.
“2024 was a year of continuous growth for Automobili Lamborghini, in line with the positive trend of the last several years: an accomplishment that reflects the increasingly strong bond we have with our customers and the growing interest in our brand shown by new generations,” remarked Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini. “In a period of transformation we have introduced models that earned the seal of approval, reflecting our commitment to always pushing boundaries and expectation while focused on sustainable development. The results highlight the success of strategically balancing supply and demand, along with a well-calibrated order portfolio, strengthening the brand’s desirability and the residual value of our products.”
In 2024 all three macro-regions experienced growth compared to previous years, showing a positive and balanced trend that is also reflected in the individual markets in which Automobili Lamborghini operates. The EMEA area led the expansion with a 6% increase and 4,227 cars delivered, followed by the Americas up 7% with 3,712 units. The APAC region registered an increase of 3%, reaching a total of 2,748 cars distributed.
“2024 was an extraordinary year for Automobili Lamborghini, with results that reflect not only the strength of our product portfolio, but also the crucial support of our network of 186 dealers and the brand’s well-established presence in all 56 international markets where we operate,” said Federico Foschini, Chief Marketing and Sales Officer. “Thanks to the strategy adopted, we demonstrated that Automobili Lamborghini is not only a leader in the super sports car segment, but also a touchstone for the future of luxury automobiles.”
Balanced growth was also recorded across the three models in the lineup, with the top place going to the Revuelto[1], the first super sports V12 hybrid HPEV produced in Sant’Agata Bolognese. Right from its presentation in March 2023, the Revuelto grabbed the attention and interest of customers worldwide. Renowned internationally for its exceptional performance and bold design, the Revuelto has secured a strong order portfolio that extends until the end of 2026.
Alongside the Revuelto, the Huracán[2] also played a pivotal role in the success of 2024. With production of the last cars still in progress with deliveries scheduled throughout 2025, in its five versions of Sterrato, EVO Spyder, Tecnica, STO and STJ, the Huracán is moving toward the end of its production cycle and will pass the baton to its heir, the Temerario[3]. Unveiled in August 2024 during the USA’s Monterey Car Week, the Temerario garnered significant attention thanks to its innovative design and world-class technological features, firmly establishing itself as a genuine “Fuoriclasse”.
The role of the Urus[4] range as a pillar of the Lamborghini lineup has been consolidated thanks to the unveiling of the Urus SE[5] plug-in hybrid version in April 2024 at the Beijing Auto Show. This model, which is set to replace the current Urus S and Performante versions, marks a significant step forward thanks to its mix of distinctive design, cutting-edge technologies, and extraordinary versatility. The Urus SE received an immediate positive response on a global scale, reinforcing Lamborghini’s leadership in the super SUV segment.
2024 was not only a record year but an important turning point for Automobili Lamborghini. Over 18 months the company presented three new models and completed the transition towards an entirely hybrid range, in alignment with its Direzione Cor Tauri strategy, becoming the first super sports car manufacturer in the world to offer a completely electrified portfolio.
These results enable the House of Sant’Agata Bolognese to approach 2025 with its strongest product lineup ever. During 2025 and in the coming years, the company will continue to invest in technology, keeping the focus on innovation as an integral part of the most significant investment campaign in its history, and facing the challenges of the future with the same determination that marked its success in 2024.
[1] Consumption and emission values of Revuelto: Combined fuel consumption: 11,86 l/100km; Combined power consumption: 10,1 kWh/100 Km; Combined CO₂ emissions: 276 g/km; Combined CO₂ efficiency class: G; Combined fuel consumption with discharged battery: 17,8 l/100km; Combined CO₂ emissions and discharged battery efficiency classes: G; [WLTP].
[2] Fuel consumption and emission values of all Hurácan models; Fuel consumption combined: 14,9-13.9 l/100km (WLTP); CO₂-emissions combined: 338-328 g/km (WLTP)
[3] The vehicle is not yet offered for sale and is therefore not subject to Directive 1999/94 EC. The fuel consumption and emissions data are in the type of approval stage.
[4] Fuel consumption and emission values of all Urus models; Fuel consumption combined: 14,1-12,7 l/100km (WLTP); CO₂-emissions combined: 325-320 g/km (WLTP)
[5] Consumption and emission values of Urus SE: Combined fuel consumption: 2,08 l/100km; Combined power consumption: 39,5 kWh/100 Km; Combined CO₂ emissions: 51,25 g/km; Combined CO₂ efficiency class: B; Combined fuel consumption with discharged battery: 12,9 l/100km; Combined CO₂ emissions and discharged battery efficiency classes: G; [WLTP].