2024 年 10 月 24 日
此次全球宣传活动的主角是高性能品牌 John Cooper Works，六十多年来，该品牌一直以其运动敏捷性给全世界的 MINI 车迷留下深刻印象。该品牌的首款两款全电动车型及其内燃机车型均凭借特定的底盘设置、运动设计和优化的空气动力学设计，在赛车运动中拥有悠久的历史。
慕尼黑。 这场名为“抓住弯道”的活动展示了新款 John Cooper Works 车型的独特之处，并追溯到 John Cooper——一位将 Mini 改装成赛车的跑车制造商。这辆 Mini 在 1964 年赢得了蒙特卡洛拉力赛。在改装过程中，与竞争对手不同的是，John Cooper 的重点不是优化直线路线的速度，而是转弯行为。
如今，这一 DNA 仍是 MINI John Cooper Works 家族的一部分，并由 Anomaly London 将其融入到综合活动中。宣传片毫无意外地展现了历史、社区和无数个角落，展示了 John Cooper Works 汽车的运行情况。在英式配音和适当的配乐的伴奏下，影片突出了 MINI 粉丝对 John Cooper Works 品牌的喜爱之处——从 MINI 社区到卡丁车的感觉。影片在墨西哥城拍摄，并有 John Cooper 的孙子 Charlie Cooper 客串。
照片和数字激活是该活动的一部分，该活动于 2024 年 10 月 14 日在全球范围内启动。未来几周和几个月将在主要市场进行本地发布。
创新技术与运动设计亮点相结合。
首款全电动 John Cooper Works 车型——MINI John Cooper Works Electric 和 MINI John Cooper Works Aceman——在巴黎车展（2024 年 10 月 14 日至 10 月 20 日）上首次亮相，与 MINI John Cooper Works 一样，MINI John Cooper Works 敞篷车和 MINI John Cooper Works Countryman ALL4 也以独特的运动元素和创新技术给人留下了深刻印象。除了 JCW 运动座椅、可选对比色车顶和特定底盘设置外，电动系列的增压功能尤其让人联想到该品牌的赛车历史。
二氧化碳排放和消耗。
MINI John Cooper Works Electric（综合电力消耗：15.6 – 15.3 kWh/100 km（根据 WLTP）；综合二氧化碳排放量：0 g/km；二氧化碳等级：A；续航里程（公里数：371 – 363（根据 WLTP））。
MINI John Cooper Works Aceman（综合电力消耗：16.4 – 16.0 kWh/100 km（根据 WLTP）；综合二氧化碳排放量：0 g/km；二氧化碳等级：A；续航里程（公里数）根据 WLTP：355 – 344）。
MINI John Cooper Works（综合燃油消耗：6.8 – 6.5 l/100km（根据 WLTP）；综合二氧化碳排放量：154 – 147 g/km；二氧化碳等级：E）。
MINI John Cooper Works 敞篷车（综合油耗：7.1 – 6.8 l/100km（WLTP）；综合二氧化碳排放量：161 – 155 g/km；二氧化碳等级：F）。
MINI John Cooper Works Countryman ALL4（综合燃油消耗：8.2 – 7.8 l/100km（WLTP）；综合二氧化碳排放量：186 – 177 g/km；二氧化碳等级：G）。
GRAB THE CORNERS – MINI launches global campaign for John Cooper Works models.
24.10.2024
The main protagonist of the global campaign is the high-performance brand John Cooper Works — which has been impressing MINI fans all over the world with its sporting agility for more than six decades. Both the brand’s first two all-electric models and its siblings with combustion engines live up to the long history of racing thanks to specific chassis settings, sporty design and optimized aerodynamics.
Munich. The campaign — Grab the Corners — showcases the uniqueness of the new John Cooper Works models and goes back to John Cooper — a sports car constructor who converted a Mini into a racing car. This mini won the Rally Monte Carlo in 1964. During the conversion, John Cooper focused — in contrast to his competitors — not on optimizing speed on straight routes, but on cornering behavior.
This DNA is still part of the MINI John Cooper Works family today and was implemented in the integrated campaign by Anomaly London. The campaign films unsurprisingly feature heritage, community and countless corners to show the John Cooper Works car in action. Accompanied with a British voiceover and adequate soundtrack, the films highlight what MINI fans love about the John Cooper Works brand – from the MINI community to the go-kart feeling. The films were shot in Mexico City and feature a cameo from Charlie Cooper, the grandson of John Cooper.
Photographs and digital activations are part of the campaign that started worldwide on October 14th, 2024. Local launches in key markets will follow over the next weeks and months.
Innovative technologies meet sporty design highlights.
The first two all-electric John Cooper Works models — MINI John Cooper Works Electric and MINI John Cooper Works Aceman — were presented for the first time at the Paris Motor Show (October 14 — October 20, 2024) and, just like the MINI John Cooper Works, the MINI John Cooper Works Convertible and the MINI John Cooper Works Countryman ALL4, impress with unique sporting elements and innovative technologies. In addition to JCW sports seats, a selectable contrast roof and the specific chassis setting, the boost function for electric family members in particular is reminiscent of the brand’s racing history.
CO2 EMISSIONS & CONSUMPTION.
MINI John Cooper Works Electric (electricity consumption combined: 15,6 – 15,3 kWh/100 km according to WLTP; CO2 emissions combined: 0 g/km; CO2-class: A; Range in km according to WLTP: 371 – 363).
MINI John Cooper Works Aceman (electricity consumption combined: 16,4 – 16,0 kWh/100 km according to WLTP; CO2 emissions combined: 0 g/km; CO2-class: A; Range in km according to WLTP: 355 – 344).
MINI John Cooper Works (fuel consumption combined: 6.8 – 6.5 l/100km according to WLTP; CO2 emissions combined: 154 – 147 g/km; CO2-class: E).
MINI John Cooper Works Convertible (fuel consumption combined: 7.1 – 6.8 l/100km according to WLTP; CO2 emissions combined: 161 – 155 g/km; CO2-class: F).
MINI John Cooper Works Countryman ALL4 (fuel consumption combined: 8,2 – 7,8 l/100km according to WLTP; CO2 emissions combined: 186 – 177 g/km; CO2-class: G).
