日期: 2024 年 10 月 31 日 | 圣阿加塔·博洛涅塞/马尔米堡
新款 Urus SE 首次在公路和越野路段公开亮相
圣阿加塔·博洛涅塞/马尔米堡，2024 年 10 月 31 日 –兰博基尼汽车动态展示了新款 Urus SE[1]首次在 Esperienza Terra Versilia 活动上向客户开放，这是一场为期十天的独家活动，在标志性的 Forte Dei Marmi 设计。这场穿越托斯卡纳壮丽风景的沉浸式旅程引导参与者体验惊险刺激的驾驶和越野冒险。每天都有令人兴奋的试驾，穿越托斯卡纳著名的大理石山丘和橄榄树林，最终在 Carrara 的大理石采石场进行越野攀登，为参与者呈现托斯卡纳著名大理石山谷最令人叹为观止的美景。
“我们希望通过 Esperienza Terra Versilia 将兰博基尼的奢华和性能与托斯卡纳的野性之美融为一体，”兰博基尼首席营销和销售官 Federico Foschini 说道。“ Urus SE 是我们的第一款插电式混合动力超级 SUV，它证明了兰博基尼致力于开拓未来，通过电气化提升客户所期望的动力和性能。在如此独特的环境中推出这款新车型非常合适，邀请我们的客人在意大利最壮观的风景中体验 Urus SE 的多功能性。”
Esperienza Terra Versilia 活动持续了十天，为每组参与者提供了无与伦比的兰博基尼之旅。从高档沿海小镇福尔泰德伊马尔米的著名 Principe 酒店出发，参与者踏上穿越托斯卡纳连绵起伏的山丘和蜿蜒道路的驾驶路线。路线经过精心设计，以突出 Urus SE 的性能，从风景优美的道路上高速巡航到激动人心的越野挑战。
参与者体验了一系列动态环境，包括泥泞赛道、砾石漂流赛道以及驾车驶上大理石采石场服务道路的刺激挑战。到达山顶后，司机们可以欣赏到卡拉拉大理石山谷的全景，这里因出产最优质的意大利大理石而闻名于世，文艺复兴时期的艺术家和现代建筑师都曾使用过这种大理石。
活动还为参与者提供了美食体验。在生态农场 Paradis Agricole 举行的欢迎晚宴上，一位陶艺家在团队面前雕刻了 Urus SE。在驾驶日，午餐在 Carrara 的 Franchi Umberto Marmi 大理石展览馆内供应，该展览馆致力于展示这种天然石材的美丽，是人们可以想象到的最杰出的大理石雕塑之一。告别晚宴在福尔泰德伊马尔米 (Forte Dei Marmi) 历史悠久的海滨餐厅 Maitò 举行，参与者可以再次享用托斯卡纳美食，并且在驾驶 Urus SE 一整天后，还可以品尝一些优质的托斯卡纳葡萄酒。
兰博基尼 Urus SE 是工程设计上的奇迹，标志着兰博基尼进军混合动力技术，同时保留了该品牌所期望的激动人心的性能。Urus SE 配备了先进的插电式混合动力系统，将兰博基尼强大的 V8 发动机与电动机辅助相结合，可提供令人印象深刻的 800 CV。这种混合动力系统可实现快速加速和无与伦比的效率，将燃烧和电力的最佳性能融合在一起，提供适合城市环境和高刺激冒险的多功能性。
凭借这款最先进的 SUV，兰博基尼通过采用轻量化结构和改进的空气动力学设计增强了驾驶体验，确保在任何地形上都能保持敏捷性和响应性。Urus SE 提供令人振奋的性能，毫不妥协，仅需 3.5 秒即可达到 100 公里/小时，最高时速可达 315 公里/小时。
通过 Esperienza Terra Versilia，兰博基尼不仅向特定客户和媒体群体介绍了 Urus SE，还强调了该品牌对将奢华与可持续性相结合的持续承诺。随着兰博基尼拥抱电气化未来，此类活动对于展示该品牌如何不断发展、即使在最具挑战性的环境中也能提供无与伦比的动力和声望至关重要。
[1] Urus SE* 的消耗和排放值：综合油耗：2.08 l/100km；综合功耗：39.5 kWh/100 Km；综合 CO2排放量：51.25 g/km；综合 CO2效率等级：B；电池放电完毕时的综合油耗：12.9 l/100km；电池放电完毕时的 CO2效率等级：G；[WLTP]
From Coastal Luxury to Marble Hills: Esperienza Terra Versilia
The new Urus SE has its first public outing on and off the road
Sant’Agata Bolognese/Forte dei Marmi, October 31, 2024 – Automobili Lamborghini showcased dynamically the new Urus SE[1] for the first time to customers at the Esperienza Terra Versilia, an exclusive ten-day event designed in the iconic Forte Dei Marmi. This immersive journey through the stunning Tuscan landscape guided participants on thrilling drives and off-road adventures. Each day unfolded with exhilarating test drives across Tuscany’s famed marble hills and olive groves, culminating in an off-road ascent through Carrara’s marble quarries, presenting participants with the most breathtaking views of Tuscany’s famed marble valley.
“With the Esperienza Terra Versilia, we wanted to merge the luxury and performance of Lamborghini with the untamed beauty of Tuscany,” said Federico Foschini, Lamborghini’s Chief Marketing and Sales Officer. “The Urus SE, our first plug-in hybrid Super SUV, is a testament to Lamborghini’s commitment to pioneering a future where electrification enhances the power and performance our clients expect. It’s fitting to launch this new model in such a unique setting, inviting our guests to experience the Urus SE’s versatility across some of Italy’s most spectacular landscapes.”
The Esperienza Terra Versilia took place over ten days, offering each group of participants an unmatched Lamborghini journey. Starting at the prestigious hotel Principe in the upscale coastal town of Forte Dei Marmi, participants embarked on driving routes through the rolling hills and winding roads of Tuscany. Routes were carefully crafted to highlight the Urus SE’s capabilities, from high-speed cruising on scenic roads to exciting off-road challenges.
Participants experienced a range of dynamic environments, including mud tracks, gravel drifting courses, and the exhilarating challenge of driving up the marble quarry service roads. Arriving at the summit, drivers were rewarded with panoramic views over the Carrara marble valley, known worldwide for producing the finest Italian marble, used by Renaissance artists and modern architects alike.
The event also took the participants on culinary experiences. During the welcome dinner at the eco-responsible farm Paradis Agricole including a clay artist sculpted the Urus SE in front of the group. The lunch, during the driving day, was served inside the Franchi Umberto Marmi marble exhibition in Carrara dedicated to the beauty of this natural stone, among the most outstanding marble sculptures imaginable. The farewell dinner was served at the Maitò, historic beach-front restaurant at Forte Dei Marmi, where the participants could enjoy once more the Tuscan food, and – after a full day of driving the Urus SE – some great Tuscan wine.
The Lamborghini Urus SE is a marvel of engineering, marking Lamborghini’s step into hybrid technology while retaining the thrilling performance expected from the brand. The Urus SE is equipped with a sophisticated plug-in hybrid system, combining Lamborghini’s powerful V8 engine with electric motor assistance to deliver an impressive 800 CV. This hybrid powertrain allows for rapid acceleration and unmatched efficiency, blending the best of combustion and electric power to offer the versatility suited for urban environments and high-adrenaline adventures alike.
With this state-of-the-art SUV, Lamborghini has enhanced the driving experience by incorporating a lightweight build and refined aerodynamics, ensuring agility and responsiveness on any terrain. The Urus SE delivers exhilarating performance without compromise, reaching 100 km/h in just 3.5 seconds and boasting a top speed of 315 km/h.
Through the Esperienza Terra Versilia, Lamborghini not only introduced the Urus SE to a select group of clients and media but also emphasized the brand’s ongoing commitment to combining luxury and sustainability. As Lamborghini embraces an electrified future, events like this are essential in demonstrating how the brand continues to evolve, offering unparalleled power and prestige even in the most challenging landscapes.
[1] Consumption and emission values of Urus SE*: Combined fuel consumption: 2,08 l/100km; Combined power consumption: 39,5 kWh/100 Km; Combined CO2 emissions: 51,25 g/km; Combined CO2 efficiency class: B; Combined fuel consumption with discharged battery: 12,9 l/100km; CO2 efficiency class with discharged battery: G; [WLTP]
