日期：2024 年 6 月 11 日 | 圣阿加塔·博洛涅塞
两个品牌之间的新合作，体现了“意大利制造”在全世界的卓越意义
圣阿加塔·博洛涅塞，2024 年 6 月 11 日——兰博基尼汽车公司和 Lavazza 是各自领域的两大意大利卓越代表，现已建立合作伙伴关系。
兰博基尼汽车公司是豪华超级跑车生产领域的标志性品牌，而 Lavazza 是世界著名的咖啡制造商之一，他们自豪地宣布建立独家新合作伙伴关系。这两个知名品牌在全球舞台上充当意大利的形象大使，始终着眼于未来，致力于不懈追求品质。
该协议是在位于圣亚加塔·波隆尼的兰博基尼汽车公司历史总部签署的。该协议将启动一系列活动和计划，不仅突出和展示两个品牌的产品，还展示他们对卓越和独特体验的共同追求。
Lavazza 将参加意大利和世界各地的兰博基尼汽车活动，让人们有机会品尝真正优质的咖啡。此外，兰博基尼汽车博物馆的游客将有机会一边品尝 Lavazza 咖啡，一边探索有史以来最具标志性的车型，公司员工将拥有一个特殊的区域，可以在那里享受一流的咖啡休息。除了巩固其在国际市场的地位外，兰博基尼汽车和 Lavazza 之间的协同作用还为独特的品牌体验开辟了新视野。
兰博基尼汽车公司董事长兼首席执行官 Stephan Winkelmann 表示：“我们很高兴宣布与 Lavazza 合作，将意大利两大品牌的卓越品质融入一个共同的项目中。兰博基尼汽车公司一直致力于确保每个接触该品牌的人都能获得高品质的体验。与 Lavazza 的合作为我们提供了一个机会，让我们将意大利体验带给世界各地的客户、访客和粉丝。 ”
Lavazza 首席执行官 Antonio Baravalle 表示：“此次合作对两家始终追求卓越的公司来说意义非凡。Lavazza 和兰博基尼汽车公司之间有着许多共同点：两者都是意大利风格的全球大使，都拥有成功的历史和对品质的不懈追求。我们很高兴能够携手合作，继续在意大利和国外用我们共同的价值观激励人们。 ”
兰博基尼汽车信息
兰博基尼汽车公司成立于 1963 年，总部位于博洛尼亚附近的圣阿加塔·博洛涅塞，是豪华超级跑车生产领域的标志性品牌。凭借 Miura、Countach 和 Aventador 等传奇车型以及 Reventón 和 Sesto Elemento 等限量版，兰博基尼汽车公司不断创新并塑造行业。目前的产品系列有三种主要车型：Huracán、Urus（世界上第一款超级 SUV）和 Revuelto（第一款 V12 HPEV – 高性能电动汽车）。兰博基尼汽车公司拥有约 2,400 名员工、遍布 54 个国家的 184 家经销商网络，2023 年交付的汽车超过 10,000 辆，是豪华汽车领域的全球参与者。通过“Direzione Cor Tauri”计划，该公司致力于可持续发展的未来，并在 2024 年底前完成该系列的混合动力化。它体现了“推动人类超越”的使命及其价值观：“勇敢”、“出乎意料”和“真实”。
关于LAVAZZA的信息
Lavazza 成立于 1895 年，总部位于都灵，是一家意大利咖啡制造商，由同名家族经营了四代。该集团目前是全球咖啡行业最大的参与者之一，营业额超过 30 亿欧元，拥有 Lavazza、Carte Noire、Merrild 和 Kicking Horse 等各自市场的领先品牌。该集团业务涉及所有业务领域，业务遍及 140 个市场，在五个国家拥有八个生产基地，在全球拥有约 5,500 名员工。Lavazza 的全球影响力建立在 125 多年的发展基础之上。目前，它每年生产超过 300 亿杯咖啡，这凸显了它取得的成功。它继续致力于以各种形式提供最好的咖啡，从原材料的选择到杯中的咖啡，对供应链的每个环节都十分重视。 Lavazza 集团通过对研发的持续投资，彻底改变了咖啡文化：从标志着公司首次成功的灵感创意——咖啡混合物——到创新包装解决方案的开发；从太空中喝到的第一杯浓缩咖啡，再到其开发的数十项工业专利。其走在时代前沿的能力还体现在其对经济、社会和环境可持续性的关注上，这始终有助于指导其业务战略。“每天早晨唤醒更美好的世界”是 Lavazza 集团的宗旨。它旨在为股东、员工、消费者和其经营所在的社区创造可持续价值，将竞争力与社会和环境责任相结合。
Automobili Lamborghini and Lavazza
A new partnership between two brands that epitomizes everything that “Made in Italy” means worldwide
Sant’Agata Bolognese, 11 June 2024 – Automobili Lamborghini and Lavazza, two exponents of Italian excellence in their respective fields, have joined together in a partnership.
Automobili Lamborghini, an iconic name in luxury super sports car production, and Lavazza, one of the world’s prominent coffee manufacturers, are proud to announce an exclusive new partnership. The two renowned brands act as ambassadors for Italy on the global stage and, always looking to the future, they are both devoted to the tireless pursuit for quality.
The agreement was signed at Automobili Lamborghini’s historic headquarters in Sant’Agata Bolognese. It will set in motion a series of events and initiatives that will highlight and showcase not only products by the two brands, but also their shared dedication to excellence and unique experiences.
Lavazza will take part in Automobili Lamborghini events in Italy and worldwide, offering people the chance to relish truly exceptional coffee. In addition, visitors to the Automobili Lamborghini Museum will get the chance to enjoy Lavazza coffee while exploring the most iconic models ever made, and company employees will have a special area where they can take first-rate coffee breaks. As well as reinforcing their positions in the international market, the synergy between Automobili Lamborghini and Lavazza opens up new horizons for unique brand experiences.
Stephan Winkelmann, Chairman and CEO of Automobili Lamborghini said: “We are delighted to announce our collaboration with Lavazza, uniting two Italian excellences in a common project. Automobili Lamborghini has always been committed to ensuring a quality experience for everyone who approaches the brand. The partnership with Lavazza represents an opportunity to bring the Italian experience to our customers, visitors, and fans around the world.”
Antonio Baravalle, CEO of Lavazza said: “This partnership represents a special moment for two companies that have always aimed for excellence. The affinities between Lavazza and Automobili Lamborghini are many: both are ambassadors of Italian style around the world, both share a history of success and a constant commitment to quality. We are thrilled to join forces to continue to inspire with our shared values, in Italy and abroad.”
INFORMATION ON AUTOMOBILI LAMBORGHINI
Founded in 1963 in Sant’Agata Bolognese, near Bologna, Automobili Lamborghini is an iconic name in luxury supersports car production. With legendary models like the Miura, Countach and Aventador, and limited editions such as the Reventón and Sesto Elemento, Automobili Lamborghini continues to innovate and shape the industry. There are three main models in the current range: Huracán, Urus (the world’s first super SUV), and Revuelto (the first V12 HPEV – High Performance Electrified Vehicle). With approximately 2,400 employees, a network of 184 dealers in 54 countries and more than 10,000 vehicles delivered in 2023, Automobili Lamborghini is a global player in the luxury automotive sector. Through the “Direzione Cor Tauri” program, the company has committed itself to a sustainable future, with complete hybridization of the range by the end of 2024. It embodies the mission “Driving humans beyond” and its values: “brave”, “unexpected” and “authentic”.
INFORMATION ON LAVAZZA
Founded in Turin in 1895, Lavazza is an Italian coffee manufacturer that has been owned by the family of the same name for four generations. The Group is now one of the biggest players on the global coffee scene, with a turnover of more than €3 billion and a portfolio of leading brands in their respective markets, such as Lavazza, Carte Noire, Merrild and Kicking Horse. Operating in all business segments, it can be found in 140 markets and has eight production facilities in five countries and approximately 5,500 members of staff all over the world. Lavazza’s global presence is built on more than 125 years of growth. It now makes more than 30 billion cups of coffee every year, underlining just how successful it has become. It continues to endeavor to provide the best coffee possible in all forms, taking great care over every part of the supply chain, from selection of raw materials to the coffee in the cup. The Lavazza Group has revolutionized coffee culture thanks to its regular investments in Research and Development: from the inspired idea that marked the company’s first success – coffee blends – to the development of innovative packaging solutions; from the first espresso drunk in space to the dozens of industrial patents it has developed. Its aptitude for being ahead of its time is also reflected in its focus on economic, social and environmental sustainability, which has always helped to steer its business strategy. “Awakening a better world every morning” is the purpose of the Lavazza Group. It aims to create sustainable value for its shareholders, staff, consumers and the communities in which it operates, combining competitiveness with social and environmental responsibility.
